Walmart has recently announced that, sometime in 2010, it will begin offering customers a new discount item – Walmart’s very own brand of an unparalled wine. The world’s largest retail chain is teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an
affordable price, in the $2 – $6 range.
Wine connoisseurs may not be so inclined to put a bottle of the Walmart brand into their shopping carts, but “there is a market for inexpensive wine,” said Kathy Micken, professor of marketing at the University of Arkansas.
“But the right name is important.”
Customer surveys were conducted to determine the most attractive name for the Walmart wine brand.
The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
5. Chef Boyardeaux
4. Peanut Noir
3. I Can’t Believe It’s Not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of the Walmart wine is that it can be served with either white meat (Possum) or dark meat (Squirrel.)
P.S. Don’t bother writing back that this is a hoax.
I know possum is not a white meat.-Deb
We do have some cute labels in the stores for just the occassion.
one is $20 and reads “cheap wine”.
Thanks Bridgette- for the story.